Filed under:
Marketing/Advertising,
Recalls,
Toyota
Toyota has been getting hammered
on Capitol Hill and on the
showroom floor, but the Japanese automaker isn't going to take the punishment sitting down. To spur sales during this time of crisis, Toyota is betting big on incentives that included 0 percent financing and leases under $200 on its most popular products.
Effective immediately, Toyota is offering 0 percent financing for up to 60 months for the
Camry,
Corolla,
Matrix,
RAV4,
Avalon,
Highlander,
Tundra and
Yaris. If you're not looking to buy, the embattled automaker is offering lease specials of $179 on the Corolla and $199 for the perennially top-selling midsize Camry. To sweeten the pot, Toyota is also offering two years of free maintenance for all customers who purchase a new Toyota and have proof of current ownership of a Scion, Lexus or Toyota in the household.
With sales down
nine percent in February versus the same month in 2009, Toyota needed to do something to get foot traffic into its dealerships. Since these are some of the best incentives we've ever seen Toyota dole out, we're thinking it just may work. But if these generous incentives don't spur a rush to local Toyota dealers, we're not sure what more Toyota will be able to do to regain lost momentum. The new rebates are good through April 5, 2010. Hit the jump to read over the Toyota press release.
[Source:
Toyota]
Continue reading Toyota looks to boost March sales with "biggest offers ever"
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03-03-2010, 12:30 PM
Toyota looks to boost March sales with "biggest offers ever"
