Hyundai Genesis Forum banner

Chinese women buying disproportionate percentage of exotic cars?

331 Views 0 Replies 1 Participant Last post by  RSS-Autoblog
Filed under: Car Buying, Performance, China, Maserati, Luxury

The number of Chinese millionaires is growing rapidly, and women account for a third of that rising, affluent population. This is good news to exotic car manufacturers because wealthy Chinese women are snatching them up like Italian pastries.

Sales of high-end automobiles rose 60 percent last year and analysts are already pegging a 35 percent climb for 2011. Maserati reports that 30 percent of its Chinese sales are to women, compared against just 10 percent for European sales. China is now on track to pass Italy as the automaker's second largest market.

It's not just Maserati, either; Ferraris and Lamborghinis are being purchased in large numbers. The wealthy women of China account for 20 percent of local Ferrari sales, which is double the global average. The rise in exotic vehicle sales has even gotten the attention of Bugatti, and the Volkswagen Group is now discussing a potential sales plan for China.
Thanks for the tip, Art!

[Source: Bloomberg]Chinese women buying disproportionate percentage of exotic cars? originally appeared on Autoblog on Sun, 23 Jan 2011 19:03:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

See less See more
1 - 1 of 1 Posts
1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.