Ford dealer giving lessons on MyFord Touch
Filed under: Car Buying, SUV, Crossover, Ford, Lincoln
Ford dealers are beginning to realize some buyers aren't comfortable with the virtual switchgear of MyFord Touch, and at least one dealer in Michigan is offering a free tutorial of the touchscreen controls.
Village Ford in Dearborn admits that while some of its younger buyers are more comfortable with the system, "... less tech-savvy customers need to come back in again." And after Consumer Reports pulled its Recommended rating for the Ford Edge and Lincoln MKX due to ease-of-use issues with MyFord/MyLincoln Touch, there's little doubt Ford and its dealers want to proactively assuage concerns and get people comfortable with the controls.
However, as Jim Seavitt, the dealership's owner tells the Detroit Free Press, one issue is the lack of choice. If someone buys a vehicle with SYNC, they can choose not to use it, but if they option up for a higher spec Edge, "they have to use MyFord Touch," according to Seavitt.
[Source: Detroit Free Press]Ford dealer giving lessons on MyFord Touch originally appeared on Autoblog on Thu, 20 Jan 2011 19:26:00 EST. Please see our terms for use of feeds.
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2011 Ford Edge - Click above for high-res image gallery
Ford dealers are beginning to realize some buyers aren't comfortable with the virtual switchgear of MyFord Touch, and at least one dealer in Michigan is offering a free tutorial of the touchscreen controls.
Village Ford in Dearborn admits that while some of its younger buyers are more comfortable with the system, "... less tech-savvy customers need to come back in again." And after Consumer Reports pulled its Recommended rating for the Ford Edge and Lincoln MKX due to ease-of-use issues with MyFord/MyLincoln Touch, there's little doubt Ford and its dealers want to proactively assuage concerns and get people comfortable with the controls.
However, as Jim Seavitt, the dealership's owner tells the Detroit Free Press, one issue is the lack of choice. If someone buys a vehicle with SYNC, they can choose not to use it, but if they option up for a higher spec Edge, "they have to use MyFord Touch," according to Seavitt.
[Source: Detroit Free Press]Ford dealer giving lessons on MyFord Touch originally appeared on Autoblog on Thu, 20 Jan 2011 19:26:00 EST. Please see our terms for use of feeds.
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