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GM reportedly leads Super Bowl ad spending

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Filed under: Marketing/Advertising, GM

Hundreds of millions of people watch the Super Bowl each year, but the day after, most water cooler conversations are focused on the commercials than the actual game. That's sure to continue in a few weeks, and General Motors hopes it is part of the conversation.

Reuters reports that GM will lead a pack of up to nine automakers buying ad space for the annual football extravaganza. The fact that so many automakers are willing to shell out up to $3 million for a 30-second spot could be considered a sign that the industry is primed for more growth. It surely illustrates that GM is in far better shape than it was in 2009 or 2010, when the Detroit-based automaker avoided the big game all together.

[Source: Reuters | Image: Gregory Shamus/Getty]GM reportedly leads Super Bowl ad spending originally appeared on Autoblog on Mon, 24 Jan 2011 08:02:00 EST. Please see our terms for use of feeds.

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