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KBB looks back at a year in the life of Toyota

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Filed under: Etc., Recalls, Toyota

Toyota had a very interesting 2010. It was seemingly filled with an endless series of negative articles and shifting consumer perceptions. But has the automotive-buying public really been swayed? Kelley Blue Book decided to take a look back at Toyota's tough 2010 in a special report titled Toyota: One Year Later.

The answer to the question regarding consumer perception is a tricky one and can be answered with both a yes and a no. New car sales were flat compared to the rest of the automotive industry, which saw sales improve in the aftermath of the economic meltdown of 2008 and 2009. However, the values on used Toyota vehicles has held strong.

New car shoppers are reportedly very aware of Toyota's recent recall woes and feel the brand has been tarnished as a result. Yet 40 percent of those polled also believe the automaker has responded properly and fixed its various issues.

KBB has broken down Toyota's trying 2010 with valuable data garnered from its in-market shopping site and used car valuation analysis. Consumers have also been surveyed and all the information has been packaged into a report that's definitely worth a read, especially if you're considering buying a Toyota.

Click here (Warning: PDF link) to read it yourself.

[Source: KBB]Continue reading KBB looks back at a year in the life of Toyota

KBB looks back at a year in the life of Toyota originally appeared on Autoblog on Thu, 20 Jan 2011 10:29:00 EST. Please see our terms for use of feeds.

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