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Kia travels through space and time, returns to the Super Bowl

431 Views 6 Replies 4 Participants Last post by  FanscapeIrene
Filed under: Sedan, Marketing/Advertising, Kia

2011 Kia Optima is an object of desire across time and space - Click above for high-res image gallery

Kia had a strong 2010 and the Korean automaker hopes that momentum is continued right through 2011. No doubt, the all-new 2011 Kia Optima is one vehicle that will be a cornerstone for the brand if it is to keep up its recent success. No rusprise, then, that Kia is unveiling a new 60-second ad spot highlighting its midsize sedan during the first quarter of the Super Bowl.

Entitled "One Epic Ride," the commercial features the 2011 Optima as it "travels through time and space." The car becomes an object of desire for cops, aliens, an international villain and even the Greek god Poseidon.

Further pushing the Optima messaging to the masses is the One Epic Contest. In the days preceding the Super Bowl, Kia will reveal a series of clues by way of TV spots, print ads and social media posts. The clues will then be used to answer questions at the website, and five lucky winners will walk away with a brand new 2011 Kia Optima of their very own. Check out the complete press release after the break.

Gallery: Kia Optima goes on One Epic Ride

[Source: Kia]Continue reading Kia travels through space and time, returns to the Super Bowl

Kia travels through space and time, returns to the Super Bowl originally appeared on Autoblog on Wed, 26 Jan 2011 16:28:00 EST. Please see our terms for use of feeds.

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Saw one on the road yesterday and IMHO it looks even better in person. Good looking car for sure. I'd take one over the Sonata no doubt.
"One Epic Contest"

I'm working with Kia, and "One Epic Contest" revealed its first and second questions! Go to to find clues and submit answers. Be sure to check the contest site tomorrow for a new question!
I can't wait to see it in person.
Hey everyone! Question #3 is now live - How many years is the all-new Kia Optima powertrain under limited warranty?

Visit to submit your answer!
The fourth question has been posted! Who gave the 2011 Kia Optima a Top Safety Pick award? Visit to submit your answer. Good luck everyone!
Hi all! Today's the big day - Question #5 is now up. Here it is: What animal can be seen in the final shot of the latest 60-second commercial for the all-new Kia Optima?

Submit your answer at Also, if you are having technical issues, check out the FAQs on the Kia Optima Facebook page: Best of luck!
1 - 7 of 7 Posts
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