Sure, but that doesn't mean you can't swap tune files, does it? I was under the impression that it would let you swap different tunes on the fly.
I spoke to their US representative today. Very few details are available at this time. I think they offer the flash loading tool for the Sonata/Optima now, but that does not include end user tuning.
I have hopes for this product from both a business and personal stand point. However I have been down this road with multiple other vendors in the past only to be disappointed with the amount of ecu rom definition work completed. Sure it can flash the ecu, but are the proper tables defined to provide a good end result? We will have to wait and see. Call me cautiously optimistic at this time.