Filed under: Marketing/Advertising
Volkswagen's "The Force" Super Bowl ad - Click above to watch video after the jump
was responsible for one of the more memorable Super Bowl
ads Sunday night with its spot for the 2012 Passat
thanks largely to the efforts of one tiny Darth Vader. As it turns out, the pint-sized Sith lord was played by none other than six-year-old Max Page. The actor got his start last year by playing Reed Hellstrom on The Young and the Restles
s soap opera, and according to Volkswagen, the junior thespian was nothing but professional during the Super Bowl ad shoot. Tim Ellis, Volkswagen of America vice president of marketing, said that the instant they began shooting, he knew the commercial was going to make waves.
Page is special for more than one reason. Despite a recurring role on daytime television and some excellent comedic timing, he also has a congenital heart condition that has required care at a Los Angeles Children's Hospital. Hit the jump
to check out the spot one more time.
[Source: USA Today
]Continue reading Meet Max Page, Volkswagen's Darth Vader [w/video]
Meet Max Page, Volkswagen's Darth Vader [w/video]
originally appeared on Autoblog
on Mon, 07 Feb 2011 17:29:00 EST. Please see our terms for use of feeds
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