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Mr. Goodwrench replacement launches at GM dealerships

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Filed under: Etc., Buick, Cadillac, Chevrolet, GM, GMC

General Motors has officially launched its replacement for its recently deceased GM Goodwrench service division. The automaker has pulled the sheets back on new Certified Service programs for Chevrolet, GMC, Buick and Cadillac. The company is hoping that the new service strategy will help strengthen brand loyalty throughout the ownership cycle by offering top-quality service and parts at newly competitive prices. The General also says that each of the four brands' service departments will carry a new "look and feel," though there's no indication as to what kind of aesthetic changes buyers can expect to see on their next trip to the service department.

Fortunately, GM has detailed exactly what it plans to do in order to keep prices in check. Along with routinely benchmarking its price tags against those of the competition, the automaker says that the new Certified Service programs will now include a wide range of price options to allow a greater level of flexibility than before. Additionally, rebates and tire-price matching will also be part of the strategy. Hit the jump for the full press release.

[Source: General Motors]Continue reading Mr. Goodwrench replacement launches at GM dealerships

Mr. Goodwrench replacement launches at GM dealerships originally appeared on Autoblog on Thu, 03 Feb 2011 18:02:00 EST. Please see our terms for use of feeds.

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