Report: Saab plans ad agency review as Colleran resigns
Filed under: Europe, Marketing/Advertising, Saab
In an attempt to accelerate its very sluggish sales volumes, Saab is planning to review the company's ad agency in the spring, according to Automotive News. The report notes that the automaker changed its European ad agency last year, and that with the recent departure of Mike Colleran as the company's COO earlier this month, there's a good chance that the Swedish automaker will be looking for fresh ideas on the advertising front. Former Volkswagen guru Matthias Seidl has taken over COO duties for the time being.
While speaking with AN at this year's Detroit Auto Show, Knut Simonson, head of global marketing for Saab, said that his company would review McCann Erickson this spring. The ad agency has held onto the Saab account since 2007, though after last year's dismal sales outcome, Saab is likely looking for new ways to breathe life into the company's American presence.
[Sources: Automotive News - Sub. Req., Saabs United]Report: Saab plans ad agency review as Colleran resigns originally appeared on Autoblog on Fri, 21 Jan 2011 08:00:00 EST. Please see our terms for use of feeds.
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In an attempt to accelerate its very sluggish sales volumes, Saab is planning to review the company's ad agency in the spring, according to Automotive News. The report notes that the automaker changed its European ad agency last year, and that with the recent departure of Mike Colleran as the company's COO earlier this month, there's a good chance that the Swedish automaker will be looking for fresh ideas on the advertising front. Former Volkswagen guru Matthias Seidl has taken over COO duties for the time being.While speaking with AN at this year's Detroit Auto Show, Knut Simonson, head of global marketing for Saab, said that his company would review McCann Erickson this spring. The ad agency has held onto the Saab account since 2007, though after last year's dismal sales outcome, Saab is likely looking for new ways to breathe life into the company's American presence.
[Sources: Automotive News - Sub. Req., Saabs United]Report: Saab plans ad agency review as Colleran resigns originally appeared on Autoblog on Fri, 21 Jan 2011 08:00:00 EST. Please see our terms for use of feeds.
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