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Filed under: Marketing/Advertising, Videos, Lexus, Luxury


Behind the Scenes of Lexus' "The Hard Way - Chain" commercial - Click above to watch video after the jump

Lexus has released a new line of commercials that revolve around the theme "the hard way." In one such commercial titled Chain, Lexus attaches cables to an LS sedan and raises it off the ground. The idea is to show you how strong the chassis is because it can support its own weight when lifted into the air. Since the theme is "the hard way," the weight of just one single LS clearly isn't enough and Lexus attaches four vehicles to LS and raises them all in the air.

The commercial does an excellent job of conveying Lexus' solid built quality through a visual exercise. Is it real though? You bet'cha it is... and to show how they did it, Lexus has released a behind-the-scenes video and it's hanging around after the jump. We also threw in a few more examples of Lexus' "The Hard Way" campaign just for the fun of it. Enjoy!

[Source: YouTube]Continue reading Video: Behind the scenes with Lexus' 'The Hard Way' spot

Video: Behind the scenes with Lexus' 'The Hard Way' spot originally appeared on Autoblog on Tue, 18 Jan 2011 19:58:00 EST. Please see our terms for use of feeds.



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