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Filed under: Budget, Sedan, Marketing/Advertising, Chevrolet, GM, Hyundai


Chevrolet dares to compare the new Cruze to an old Elantra - Click above to watch video after the jump

General Motors is using the phrase "Dare to Compare" as part of a campaign pitting its vehicles directly against competitors. In a new video you'll find after the break, the Chevrolet Cruze lines up against the Hyundai Elantra... the now-outdated 2010 Hyundai Elantra.

While the Cruze 1LT (why not the base LS?) indeed performs quite well against the previous-generation, base-model Hyundai sedan, we would prefer to see it go wheel-to-wheel with the 2011 Elantra. Apples to apples and all that, right? As it stands, Chevrolet has dared to compare itself to an older version of a car that has since improved greatly. Hardly seems like a fair fight...

For those wondering about the dollars and cents, the 2011 Chevrolet Cruze 1LT starts at $18,175 (the base Cruze LS starts at $16,275). By way of comparison, the base 2011 Hyundai Elantra GLS starts at $14,830 and the 2010 model started at $14,145.

It's not that the Cruze isn't a fine car... but ya know, the new 2011 Cruze is quite a bit better than a lot of older cars... including the Cobalt this Elantra once competed with. Click past the jump for the clip.

[Source: YouTube]Continue reading Video: GM dares to compare Chevy Cruze to... the old Hyundai Elantra?

Video: GM dares to compare Chevy Cruze to... the old Hyundai Elantra? originally appeared on Autoblog on Wed, 26 Jan 2011 19:55:00 EST. Please see our terms for use of feeds.



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The OG
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They're scared to go toe to toe with the new 2011 model, haha. Oh well, even with GM cheating, they're still gonna lose.
 

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FUNCTION OVER FORM
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They're scared to go toe to toe with the new 2011 model, haha. Oh well, even with GM cheating, they're still gonna lose.
+1.....because even that Elantra is a hell of a car in its segment.
 

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I'll still put money on the fact that the Cruze will outsell the Elantra in 2011 in the US. Won't even be close.
 

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Call me crazy, but just because I own a Genesis Coupe doesn't mean I think every product that Hyundai makes is the best...silly, I know...
 

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The OG
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Me either, but I refuse to:

1. buy domestic
2. buy from a company that should no longer exist
 
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