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Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

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Hyundai Elantra Super Bowl ad - Click above to watch the video after the jump

Hyundai will run three TV ads in this weekend's Super Bowl, all supporting the 2011 Elantra and Sonata Hybrid.

The ads for the Elantra continue a theme begun two weeks earlier in the NFL Conference Championship games in which Hyundai is trying to show that the Elantra surpasses expectations most consumers have about compact cars. Both ads play to a theme of hypnosis and the idea that people need to "snap out of it" and get deprogrammed about their ideas of what a compact car can and should be. A third ad, which has already aired, shows a sheep driving an Elantra. The 40-mpg highway rating of the Elantra plays prominently, and may, indeed, be the most memorable bits of these ads... though the driving sheep is a pretty good image too.

The Hyundai Sonata Hybrid has a stronger idea behind it, putting across the message that we should never settle for the first thing to come along an indirect jab at Toyota Prius and perhaps Ford Fusion Hybrid.

Images of bikes with enormous front wheels circa the 19th century, a stoner carrying a stereo turntable around his neck, and a guy using a cellphone the size of a raccoon provides some decent visual jokes. This spot will probably get remembered better than the hypnosis Elantra ads.

Hyundai's in-house ad agency, Innocean, created the ads. Follow the jump to see the videos and read Hyundai's official press release.

[Source: Hyundai]Continue reading Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl originally appeared on Autoblog on Wed, 02 Feb 2011 15:00:00 EST. Please see our terms for use of feeds.

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