I'm a gadget enthusiast so I approached Bluelink with glee after getting my new TE last week. I'm signed up and good to go. Here are my observations so far:
- It is too expensive. I can't justify anything more than the base package. Here's why:
- There are many redundancies and overlaps between Bluelink and the car's GPS. You can store addresses/POIs in the on-board nav system, making it redundant to pay to do so via Bluelink. Live traffic info can be accessed less expensively without Bluelink via the car's GPS/XM traffic service integration.
- A lot of the nav benefits of Bluelink appear to be addressed to the rental/tourist market; I do not need to pay for restaurant/movie theater/gas station databases for my own home town.
- I can't use the mobile app until they come up with one for a Blackberry. That's an odd omission.
- The drive-radius and valet-radius alarm features are interesting, especially if you have a teenager who has access to your car (I do not) or it is stolen/driven without permission.
- There is definitely a James Bond cool factor to being able to start your car via smartphone, but what are the practical reasons for doing it? In 20 years we'll be able to start our cars remotely and have them drive themselves to where we are standing but until then, this is a semi-useless feature, it seems to me.
In summary, I like playing with this but not paying for it. Too many obvious redundancies, extraneous features and features of dubious value. Again, I'm convinced it's aimed at the high-end car rental/tourist market and by paying for a premium package we are essentially subsidising a beta test. I'm happy to get the base package but there is nothing, or very little, of value in the more expensive packages that is not handled more effficiently by on-board nav tech. The GPS in the 2013 GC is very, very capable, which makes much of Bluelink's functionality an extraneous layer.